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” - 2 Andrea Fairchild - 2 Bull - 2 Romeo - 1 Alessandro Alunni Bravi - 1 Toro Rosso - 1 ” Peter Bayer - 1 Red - 1
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☆ New F1 Team Names Bring Money, Marketing and Lots of Syllables
  + stars: | 2024-02-28 | by ( Ian Parkes | ) www.nytimes.com   time to read: +1 min
Formula 1 has two new team names this season, which follow a trend in the sport to focus on marketing: Visa Cash App RB Formula One Team and Stake F1 Team Kick Sauber. Sauber Motorsport has been racing since 1993 under various names, most recently as Alfa Romeo. “Before Audi’s arrival, we felt it was important to present ourselves with this new identity and to have a commercial partnership in place,” said Alessandro Alunni Bravi, the Stake team representative. “The Sauber Group has been in Formula 1 for 32 years, but this doesn’t mean we have forgotten what Sauber is. “The reality is that we said from the outset last year that we would move closer to the Red Bull family.”
Persons: Romeo, ”, Alessandro Alunni Bravi, Toro Rosso, Andrea Fairchild, ” Peter Bayer, Bull Organizations: Sauber, Sauber Motorsport, Audi, Sauber Group, Visa
☆ Visa Enters F1 With Red Bull, Rebrands AlphaTauri With Wordy New Team Name
  + stars: | 2024-01-24 | by ( Associated Press | Jan. | At A.M. | ) www.usnews.com   time to read: +4 min
Visa has taken over the title sponsorship of Red Bull's second team, which has been called Scuderia AlphaTauri since 2020 when Red Bull put its fashion label on its two junior cars. The team said Wednesday it will be called Visa Cash App RB F1 Team when Daniel Ricciardo and Yuki Tsunoda start the season. The team was known as Scuderia Toro Rosso — the Italian translation of Red Bull — from its 2006 debut season until 2020. Visa's deal with Red Bull is for three years, its senior vice president of global sponsorship strategy told The Associated Press. Visa becomes the third billion-dollar American company to join Red Bull as a sponsor in the last two years; Oracle is the title sponsor of the main two Red Bull cars, while Hard Rock International also launched a partnership.
Persons: Red, Red Bull, Daniel Ricciardo, Yuki Tsunoda, Toro Rosso —, Bull, Andrea Fairchild, ” Fairchild, “, ”, Max Verstappen, Sergio Perez, there's, Catherine Ferdon, Cash Organizations: Visa, Formula, Red, Racing, Sauber, Red Bull's, Associated Press, F1 Academy, Red Bull, Oracle, Hard, American Express, Meta, “, NFL, F1, Brand Locations: United States, America
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